Where will you be in a year?
One of my favorite things about the end of the year is the time to dream, plan and catch up on things… Sure, this is a time for family…. But can you really stop a true entrepreneur from dreaming of a better future? So, as you begin your own planning and dreaming… I want to […]
How do you know it’s time to build a team around your web or digital marketing business?
If you’re known for quality work, chances are your business is growing. The pressure of a successful business can demand you expand to keep up… But, expansion comes with a cost. This is a painful lesson for many growing agencies. Why? It is hard to find people who are as skilled as you are, at […]
Web design and digital marketing can take a lot of skill and time to get good at before you feel confident in offering your services to clients…
The thing is, there are ways to run this type of business where years of experience and client testimonials aren’t necessary… Let me give you an example… At the farmers market, there were two vendors situated next to one another. One was an artist who was producing caricatures. The other was selling ice cream. Both, […]
Do you hate selling?
Confidence is the ONLY reason I’ve been able to develop my sales ability in my web and digital marketing business, even though I wasn’t born to sell. Have you ever felt slimy or gross at the idea of having to convince someone to buy something? Or, have you dreamed of hiring (or partnering with) a […]
It can feel like a paralyzing idea to raise your rates
Is it time for you to raise rates? Are you nervous about it? I want to tell you, from experience, you don’t need to avoid this forever.You deserve to be paid more. You deserve to get a raise. It’s something I’ve done many times over the years in my web and digital marketing business. This morning […]
Over the weekend, I was at a birthday party for the 4 year old child of a friend I’ve known a long time…
My friend was catching me up on his new job at graphic design and print house. And, he was asking me about my agency… He wanted to know, “How do you fire a client?” Since I started my business in 2003, I’ve certainly had my share of parting ways with clients… But very few of […]
Not ready to get started…
Does this sound familiar? “Thanks, but someone is already handling our website.” Or… “No, I don’t think we’re ready for paid ads just yet. Check back next year.” ARGH! What’s often so frustrating about this is… even a 3rd grader could see these businesses were wasting GOOD money on BAD marketing. Still, most people would […]
Now, this might sound strange coming from a web designer/digital marketer, but…
I was making a big mistake by offering websites or traditional online marketing first. Why? They say it’s six times easier to sell to someone who is already a client than to someone you’ve never worked with before. So, instead of starting with typical services, I sell a review & reputation management service that… is […]
So, here’s the easiest way I’ve found to get leads for my web design/digital marketing agency…
Brace yourself…I just ask people!Obvious, I know, but before you stop reading, let me explain…I’ve found that in business, it’s really easy to over complicate things…So, I just developed a simple 3 sentence email (or FB post) to ask business owners if I can help them with their websites and digital marketing. The best part? […]
Getting paid by the hour sucks (and I don’t care how high the hourly rate.)
That’s because I’m a big fan of getting paid based on the value I provide and not the time it takes. It’s a win-win for me and the client. They get lots of value, I get lots of cash (and my time back.) Converting your business to a hybrid agency where you get paid on […]
