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How To Organize Your Agency
It can be hard to figure out how to organize your agency… What services should you sell? Which ones should you avoid? How should you price your services? It took me a long time to realize this, but there tends to be a natural order to how local clients want to buy services. But… For […]
Lack of Clients
Networking to get clients…. and, talking to people about my agency. It was something I kind of dreaded. But I was told if I wanted to grow a real business, I couldn’t hide behind my keyboard, waiting for it to happen. Knowing this didn’t make it any easier… Why? I found it hard to talk […]
I Fired the Client Before They Hired Me…
We’ve all had those clients we wish we never worked with. Even today, it happens in my agency. But it used to happen a lot more. What did we change? We created a sales process that not only allows our clients to evaluate us, but allows us to evaluate THEM. Unfortunately, for a lot of […]
Financial Winter Is Coming
This last week I attended an event where Tony Robbins was presenting. One of the things he said was shocking to the audience…. FINANCIAL WINTER IS COMING. It’s not a case of “if” it’s coming, but when. Right now, the economy is strong, and smart businesses are doing everything they can to build a strong […]
The client is NOT always right
Too many web designers and digital marketers toss their opinions out the window the moment the client has a differing perspective. Why? They fear the client might leave… They are worried the client might not pay them, or (gasp!) they fear the client may not like them if they stand their ground. The client is […]
All businesses want more 5-star reviews…
But, most of them struggle with it… Why? They don’t have a system in place. Some of them will ask people for reviews, but do it inconsistently. Other businesses avoid it altogether… Why? Because they are afraid asking for reviews will result in getting bad reviews. I’ve figured out the solution to both of these […]
