How To Organize Your Agency

It can be hard to figure out how to organize your agency…

What services should you sell?

Which ones should you avoid?

How should you price your services?

It took me a long time to realize this, but there tends to be a natural order to how local clients want to buy services.


For many years, I fought it and tried to attract clients using the wrong services.

For example…

I thought starting with their website or SEO might be the best way to attract a new client.

It turns out there is a better way…

I just recorded a new video explaining the “Value Ladder for Agencies.”

This video explains how to organize your agency’s services.

Organizing our business this way has simplified how we market ourselves…

When we focus our message, energy and money on marketing to the bottom of our value ladder, the upsells happen naturally.

Watch the video here:

Mike Schmidt