How to Explain Your Investment to Your Client
Would you like my script for EXACTLY what to say during a sales meeting when you get to the part where you explain the investment to your client? If you’d like to see it, DM me on Facebook or Instagram. Just mention, “script” and I’ll get you set up with member access to the video. […]
The Perfect First Offer: Advice from Mike Schmidt
Hey, did you know I was featured on “The Agency Toolkit” podcast? I was interviewed about what makes the perfect first offer for an agency. If you’re not familiar with The Agency Toolkit, it’s a podcast for agency owners and leaders. It’s all about how to start and grow an agency. In the episode, I […]
A Milestone For Hiring First DMC!
It’s a huge milestone bringing on your first Digital Marketing Coordinator. Please join me in celebrating with Andy & Barbara Dolleschal of Smargasy in Fort Myers, Florida! One of the big lessons I’ve learned from working with these guys is the importance of living your life right NOW and not delaying it for some uncertain […]
Overcome The Fear Of Raising Your Rates
It seems that there is a universal rule that the LESS a client pays, the MORE they expect. And, it’s not uncommon to experience that clients that pay MORE tend to be the ones where you experience the LEAST amount of frustration. So, logic would lead us to conclude that if we want better clients, […]
How To Turn $67 Into $17,000
How do you turn $67 into $17,000? Check this out… Eric came to me with an opportunity. A handful of years ago, he purchased another company’s book of business. There were a bunch of clients paying him $67/month for hosting & some basic maintenance. He was pleased to see the money hit his account each […]
How To Build A Referral Network That Works
Do you want my plan for how to increase the number of “word of mouth” referrals you get? I love referrals. They are often the easiest deals to close because… 1. There’s usually a high degree of trust 2. A strong referral isn’t usually shopping around Everyone wants more of these leads. So the big […]
Lessons From Jeff Bezos: How to Play BIGGER
Sometimes I look at guys like Elon Musk or Jeff Bezos and wonder how on earth these guys got to the point they are at? When I think of that, I think of this picture of Jeff from the late 90’s… I ask myself, “Did this guy know what his business would look like 20 […]
The Final Moments at My Office
UGH. Well, here it goes. I haven’t been ready to share this… I’ve been keeping this tucked away for more than a year and a half. During the pandemic, our agency went virtual. The experiment went so well that we decided to close the physical office that was our home for more than 15 years. […]
Grow Your Agency by Learning From Other Agency Owners
Over the years of working in my agency, I had a handful of clients that I really loved to work with. One of them was Mike Quinn of the 911 Collision Centers. He taught me a lot. One day I got a call from him and he said in his thick Philly accent, “Mike, come […]
The Importance of Asking the Right Questions
If you walked into a new barbershop, sat in the chair, and just let them just start chopping away your head WITHOUT answering any questions about what you wanted… … how likely would you get the exact haircut you wanted? There’s a chance that this new barber would get it right, but I’m willing to […]
