“At the end of the day, you have to have a strong reputation, otherwise you risk losing out on the effectiveness of the advertisement and give the competitor opportunities.”
Mike shares his secret entry point for long term relationships with clients. Reputation management is his high value, easy start-up service for any agency or new business looking for new clients.
Key points in the interview:
- Understanding the value of your company (3:35)
- Investing in awareness strategies (7:12)
- Getting leads (10:10)
- Reputation Management (12:09)