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Agency Resources and Tools

The tools you choose to use for any business can be the key to success and sustained growth. In the Digital Marketing industry, these tools often times come in the way of software. Throughout the past twenty years, we have tried and tested many different software platforms and through this process have landed on the ones we use today. We are proud to recommend these resources to everyone in the industry because they have helped us immensely along our Agency’s journey.

 

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Authorize.Net is a POS system owned by VISA that makes taking payments simple and easy. It is our go-to cloud-based point of sale solution for businesses that helps manage payments made in person, online, and over the phone.

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Quickbooks is the lead accounting software that helps us look into the numbers to make executive decisions that help us grow and succeed as a company. We are able to see how each department is doing, each product and how the company is growing as a whole. It also adds new features all the time and provides great customer support.

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Active Campaign is our go-to email marketing and marketing automation tool. With it, we can create recurring newsletters and singular drip campaigns. We can segment the newsletters to different subscribers groups and have dynamic content. With the automated marketing, the marketing is activated by different triggers for each individual customer’s actions.

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AgoraPulse is a social media management tool that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy-to-use dashboard.

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BrightLocal is a Local SEO tool that can support both onsite and offsite SEO. Primarily, it is a citation management tool we can utilize to clean up existing citations and create new ones, ensuring accurate information about a business across the web. It provides more precise Local reporting on traffic, map and search rankings.

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LeadsBridge is an all-in-one Lead Generation platform that offers a suite of tools to connect all your lead generation sources with over 240 platforms. LeadsBridge integrates over 240 tools and provides a top-notch support service to help marketers avoid any flow interruption.

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Local Viking is a Google My Business Management tool. With this tool, we can monitor all the business listings we support in one place, track local rankings, edit listings, track edits by an outside source, etc. We can also schedule posting of content like posts and photos in advance.

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SEMRush is a SEO tool that can support a large portion of techniques needed for on-site optimization and paid advertising. Within the online program, you can complete keyword research, competitor analysis, track keyword strategies, complete SEO audits, tracking website traffic performance, and look at back-linking opportunities.

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CodeGuard is a fast and reliable website backup service. We use it to take regular backups of sites that we build and maintain. This allows us to have restore points in case anything on the website breaks.

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Liquid Web is our go-to for managed hosting. Their managed WordPress platform is optimized for sites built using WordPress, providing improved site load speeds and increased security measures. If Liquid Web was a car, it would be a Ferrari.

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This platform monitors our warranty membership sites for brute-force attacks. Unfortunately, those are quite common. Thankfully, Sucuri helps block those types of attacks by limiting the number of login attempts and notifying us if there is an issue.

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HubSpot is one of the best CRM’s out there for small to medium sized businesses. It offers a visual dashboard with a real-time view of the entire sales funnel. Users can track customer interactions automatically through email, social media or phone calls and every interaction is stored in a timeline organized by lead.

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PandaDoc is cloud-based document management software that helps users in creating proposals, quotes, human resources documents, contracts and more. It includes unlimited electronic signatures in every subscription, plus a host of other powerful document features, such as a drag-and-drop document builder, out-of-the-box CRM integrations, and advanced document analytics.

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This is our ‘Web for All’ program that helps make websites accessible to users with disabilities. This platform is the only fully automated web accessibility that complies with the WCAG 2.1 (Web Content Accessibility Guidelines).

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Boast is a great way to boost your reputation and brand image through real customer video, photo, or text testimonials. We use it to capture and promote customer video testimonials. From this platform you can easily request, manage, and display these testimonials.

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Envato is the world’s leading marketplace and community for creative assets and creative people. That’s where we download much of the staple functionality we use to build our sites, like slider revolution or visual composer.

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One of the most robust platforms available on WordPress, Gravity Forms provides creation of dynamic forms that can handle payments, discounts, conditional options, and much more. It can be used for simple contact forms, all the way up to complicated registration or payment forms.

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We use Termageddon to help create our different policies. It takes the main information you want included and generates a legal policy agreement complete with legal jargon written by real privacy attorneys. When a law changes, your policies are automatically updated.

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Adobe Stock provides millions of high quality curated and royalty free photos, videos, illustrations, templates and more. It provides a seamless workflow for designers, since you can browse, test, edit and use professional stock photos in your designs directly in your favorite editing apps.

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This is our go-to sales funnel and landing page builder for easy to deliver marketing solutions. It is easy to use and requires little to no coding or programming experience. They also provide excellent customer support and training videos to get you up to speed.

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