Are you struggling to decide how to sell your digital marketing and website services? 

Here’s the thing: there are two different approaches you can take.

1. The first is to sell based on why the client needs the service you provide. 
2. The second is to sell based on why the client should hire YOU specifically to provide the service.

So which approach should you choose?

In our experience, the best approach is to focus on why the client should hire YOU to provide the service. Let me explain why.

The truth is, the best clients already know they need digital marketing and website services. They understand the importance of having a strong online presence and they’re actively looking for the right team to help them achieve their goals.

Now, it’s up to you to convince them that YOU are the right team for the job. Highlight your unique selling points and what sets you apart from other digital marketing and website service providers. Maybe you have a proven track record of delivering successful campaigns, or perhaps you offer personalized attention to each client’s needs.

By focusing on why clients should hire you specifically, you’re creating a stronger case for why they should choose you over the competition. You’re highlighting the value you bring to the table and building trust with potential clients.

Of course, that doesn’t mean you should completely ignore the importance of explaining why the client needs your service in the first place. It’s essential to help clients understand the benefits of digital marketing and website services and how they can help them achieve their goals. But by leading with why they should hire you, you’re starting the conversation on the right foot.

If you’re interested in more personalized coaching to improve your digital marketing and website services, book a coaching session today! We’ll provide you with tailored guidance and strategies to help you achieve your goals.