Stop dropping price bombs on your clients.
Never use the word price.
Price is an ‘expense’ and nothing you do as an agency should ever cost your clients anything.
When your clients hire you, they are making an investment.
An investment is an action or process of investing money for profit or material results.
You’re in the business of providing material results to your clients. Never forget that.
Remove the word “price” from your vocabulary.
Use investment instead.
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