Join Brandon BKXX Garcia from BKXX Enterprises on a deep dive into the world of digital marketing and agency growth with Mike Schmidt and AJ Rivera from Agency Coach.
In this episode, Mike and AJ unravel their entrepreneurial journey from building Anchor Wave, a prominent marketing agency, to their pivotal shift towards coaching and mentoring other agency owners.
Discover the secrets behind their success in generating recurring revenue, and learn how they navigated the tumultuous waters of the pandemic. They also delve into the innovative concept of ‘Funnel Hub' and its impact on marketing strategies. Mike and AJ emphasize the vital role of mindset in overcoming challenges and building trust with potential clients.
Moreover, they share their experiences of speaking on large stages and how it significantly bolstered their reputation in the ClickFunnels community. Listen as they reveal the strategic decision to hire a CEO for AnchorWave, which allowed them to concentrate on developing informative products and coaching programs.
The conversation also covers the evolving landscape of agency coaching and the critical importance of recurring revenue streams for agency sustainability. Mike and AJ offer invaluable advice for budding agency owners and have a special gift for our listeners.
Takeaways:
Speaking on stage can elevate your status and create awareness for your business.
Hiring a CEO can free up your time to focus on creating info products and coaching.
Recurring revenue is key to achieving time and financial freedom in the agency space.
Focus on existing clients and recurring revenue to grow your agency.
Chapters
00:00 Introduction and Background
01:09 Milestone of the Core Agency
03:37 Getting Started in the Agency Space
07:30 Realizing the Need for a Right-hand Man
16:52 Navigating the Challenges of the Pandemic
25:56 Discovering ClickFunnels and Funnel Hub
28:46 Using Funnel Hub Methodology in Coaching
36:53 Impact of Speaking on Stage
39:17 Transition to Agency Coaching
43:10 The Evolution of Agency Coach
46:20 Future of Agency Coach
50:04 Advice for Upcoming Agency Owners
53:29 Gift for Listeners
54:20 Where to Find Mike and AJ Online
