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Back To Basics

What if I were to tell you that I think the conditions in our country are actually good for us?

I don’t mean that it’s good to be cooped up, or good to be separated from your family and friends…

But yesterday morning, as my wife was trimming our son’s hair with craft scissors, I thought — 

What if this is a sign for us to re-evaluate the things we NEED versus all the extras on top?

We’re all being forced, in some way or another right now, to go back to basics…

So…

What if this is an opportunity to adopt a new philosophy — one that you can use to run BOTH your personal life and your agency?

I noticed something similar last week in one of my Facebook groups. 

Somebody asked me, “Mike, what kind of equipment do you use for making your videos? Where did you get your camera, microphone, and lighting equipment?”

My answer to him was, “It doesn’t matter which gadgets you have — just focus on publishing good content.” 

It’s so easy to allow the perception that you need special things — gadgets, experiences, external conditions — to become more important than the task at hand. 

“Frills” get in the way of what actually matters.

If you have solid content, then you can shoot a video with your iPhone, built-in mic, and natural light…

…and it will be a MILLION times better than someone with fancy gadgets and no clue what he’s talking about. 

Local businesses are in a similar position right now…

In normal circumstances, they would probably be focusing on the “gadgets” of marketing — such as publishing SEO content, or planning how to target their digital ad campaigns….

But instead, they are thinking about fundamentals. 

Local businesses, too, are back to basics.

“Word of mouth” marketing is at a record high right now…

…a basic mode of marketing that has been around for CENTURIES…

And in the online world, this translates to reviews.

My agency has had so much success pitching review services to clients this past month.

In our experience, businesses are relieved to be approached with such a straightforward marketing strategy. 

They can tangibly see why reviews will bring them in results — it’s a fundamental and direct process…

…so, they feel a lot more comfortable making the investment.

With the way the world is right now, you might get the idea that you need to really plan out your strategy for approaching businesses…

You might be trying to concoct a “catch-all” or “Hail Mary” marketing plan to pitch to your clients…

You might be trying to fine-tune all of your gadgets…

But really, you don’t need to work so hard.

Just go back to the basics.

Strip down what you do to its core principles.

If you need some inspiration for selling your services right now…

…or perhaps want some guidance for approaching your clients…

 Then you should watch this video: 

Trust me, you don’t need to be a wiz at SEO.

You don’t need to know all of the in’s and out’s of Google’s PPC algorithm.

You just need to present your clients with a basic, easy-to-understand service to help promote their business.


Mike Schmidt
Founder
AgencyCoach