How To Diversify Your Sources Of Monthly Recurring Revenue
Lots of agencies treat their businesses like a puzzle that needs to be solved. The problem is, that puzzles can usually only be solved in ONE way. But, the problems we face in our business often have more than one solution. This is especially true when it comes to solving for recurring revenue. Let’s say […]
Lead Gen For Local Clients Is Hard (Do this instead)
“I’m sorry, Mike. Shut it down. Facebook ads just don’t work for our kind of business.” That’s what a client said to me. Not even 3 weeks later, I drove by a bus bench newly updated with that same client’s face on it. I couldn’t believe that he thought this was a better way?! We […]
Diagnosing Your Client’s Problems: The Key to Getting Hired
Einstein believed that how well you define a problem determines how well you solve it. I think a similar conclusion can be made about selling clients… The person that can best define the problem, is assumed to be the best person to solve it. Think about it… If you go to the doctor because you’ve […]
How To Win More Sales Through Nonverbal Cues
Have you ever let another car merge into your lane and got that customary “wave” thanking you for your great generosity? 😀 Simple, nonverbal gestures can mean so much. So the question is, what nonverbal cues you’re sending to your clients? … The way you present your proposal … the words you say … how […]
When To Start Hiring Help In Your Business
When I started my agency, I did it all. (everything) I designed the websites, managed the servers, sold the projects, sent the invoices AND swept the floors! I find that agency owners tend to be the kind of people that are super resourceful and can just figure things out. (You know, super smart… Am I […]
What You Need To Know About “First Class” Offers
Have you ever flown first class? Have you ever bought a BIG TV? Have you ever supersized your meal? Have you ever got court-side or 50 yard line tickets? If you have, you’ve proven that there are some people in this world that will always take the best and biggest. With that in mind… I […]
How To Know If It’s Time For A Website Redesign
How do you know it’s time for a website redesign? Sure, we can spot a “bad looking” website easily, but is that enough of a reason to scrap it and start over? Basing the need for a new website on how it looks is just one factor to consider. If you really want to build […]
How Your Beliefs Influence What You Sell
Your beliefs shape what you sell. I was working with a member of our community recently and when I looked across their service list, I noticed that NONE of their clients were enrolled in PPC services. I found it odd, because they had plenty of clients. (Surely, at least one would have opted into this […]
Why SEO is a Terrible Service to Offer Clients…
If you’re tired of the SEO game, or working with clients that are difficult or have no clue, consider that maybe it’s not the clients who are terrible, but you’re selling them the wrong service. To be good (and profitable) at offering SEO services, you have to… 1. Know SEO (obviously)2. Be very good at […]
How Splitting My Sales Process Into Two Meetings Helped Me Close More Deals
A Sales Process That Helps Close More Deals I remember when I first started selling web design and digital marketing projects to clients. It was most exciting when I had a prospect who reached out to me and I could tell I had a REALLY good chance of closing them on a new project. Do […]
