Make More Profits By Working With Existing Clients
Would it be helpful if I showed you how I drum up more business from existing clients? When you need more work, it can be tempting to start thinking you need fresh leads. But, sometimes, the easiest path to more client projects (and fast cash) is finding more work to do with those that you […]
The Benefits Of Multiple Options In Your Proposals
What do you do if the prospect doesn’t like your proposal? … they don’t like the price … they don’t like what you’re suggesting If you’re like most agencies, you’ve probably backed yourself into a corner with no option except to start offering discounts to give them an incentive to hire you. And that’s not […]
Momentum Hacks To Build More Flow In Your Agency
When you’re in a state of flow, everything feels like it’s “working.” … money is flowing in … clients are easy and happy … new projects and clients are banging on your door … the sun is shining … things are just feeling fine! But when you’re not in a flow state, everything feels like […]
The Power Of SEO And PPC For Your Business
There are a certain number of people that woke up this morning ready to hire your agency. These people are what I call, “active searchers.” They said, “Hey! It’s time. I need…” … a new website… stronger rankings… better reviews… more visibility online Or lots of other things. But how many of them will call […]
Handling Client Objections
This one is for all of the Full House die-hard fans out there… Do you remember that episode where DJ, Sephanie, and Kimmy form a band and get the opportunity open for their Uncle Jesse’s band? Well, 90% of their preparation for the gig was about how they dressed and look and NOT how they […]
How To Ask Your Clients For A Rate Increase
How to raise prices (a lesson from my barber): It can feel like a paralyzing idea to raise your rates… Is it time for you to raise rates? Are you nervous about it? I want to tell you, from experience, that you don’t need to avoid this forever. You deserve to be paid more. You […]
Stop Dropping Price Bombs On Your Clients
Stop dropping price bombs on your clients. Never use the word price. Price is an ‘expense’ and nothing you do as an agency should ever cost your clients anything. When your clients hire you, they are making an investment. An investment is an action or process of investing money for profit or material results. You’re […]
How To Avoid Commission Breath
The more you WANT a client to say YES to your proposal…. The more likely they are to say NO. “Commission Breath” is a real thing. Clients can smell it. And it doesn’t smell good. The best way I’ve found to close client projects (even when it’s really important) is to disconnect from the outcome. […]
Strategies for Managing Difficult Clients
How do you fix a client that is hard to work with? The key to fixing this is understanding why they became a difficult client in the first place… I’ve found that clients that act this way are doing so because they feel like they are not being guided or there is a lack of […]
The Easiest Source of New Clients
If you had ripe fruit hanging at the bottom of your tree… would you go grab the ladder and try to reach for the fruit at the top? OR, would you just grab the fruit in front of your face? Most agencies have “low hanging fruit.” They have opportunities ripe for the picking, but instead, […]
