Here’s some controversial sales advice for digital agencies:

Don’t sell websites… 

Don’t sell facebook ads… 

Don’t sell PPC… 

Don’t sell reviews…

Don’t sell social media… 

Client’s don’t want to buy your shiny 💩.

They want to buy customer activity.

I know, I can hear you saying…. 

BUUUT MIIIIIIKE! This stuff helps with customer activity!  DUH!

(You’re right…. But are you SURE your prospects really KNOW that?)

Bottom line:

The better you are at demonstrating how the services you offer INFLUENCE CUSTOMER ACTIVITY, the more clients will buy from you and the more they will be willing to pay you.

Don’t overthink this.

Just start connecting the dots for your clients.