Don’t Let Fear Cost You Sales

Some people say their best observations come to them in the shower…

And, that’s often true for me, but my second favorite place is at the gym.  Blood pumping, sweat pouring, mind cleared of junk and this is what happened…

My buddy Paul runs a video production company who is venturing into the world publishing the videos he produces on social channels.

He’s got an upcoming opportunity to present this new service to a client, and his #1 concern was this:

What if I show them all these ideas, and then they go off and do it on their own?

You Can Trust Your Clients

If you’ve ever held back or limited what you give a prospect for fear of giving away too much, understand this:

This fear is costing you sales, not saving them.

Clients buy and are willing to pay for both CERTAINTY and CONVENIENCE.  Giving your ideas is the fastest way to create both.

Be open about showing your prospects how you do what you do.  In fact, you should freely give the client as much info as humanly possible.

Clients Like Convenience

Here’s why…

THE MORE YOU EXPOSE ABOUT YOUR PROCESS, THE MORE CERTAIN A CLIENT BECOMES.

THE MORE A CLIENT UNDERSTANDS YOUR PROCESS, THE MORE CONVENIENT IT IS FOR THEM TO HAVE YOU DO IT.

THE MORE CONVENIENT YOUR SERVICES ARE, THE MORE A CLIENT IS WILLING TO PAY.

That is exactly why our proposals show exactly what we do.  We go into great detail explaining all the steps and ideas we have for them.

Could they take it to a competitor and have someone else do it? Sure.

Could they take it in-house and do it themselves? Yup.

But they don’t.  

Because it’s far too convenient for them to hire us to do it for them, and their level of certainty that we are doing to do what we say is out of this world.

Want a Head Start?

We have put together a free training that goes over how to design and frame your web design proposal document that makes this process convenient for your customers.

We have refined our current process over the past 16 years after building thousands of websites for our customers.

In this training, we will show you what to include in your proposal as well as what to say to get your prospective clients to buy.

Mike Schmidt
Founder
AgencyCoach