How do you start your client meetings?  I mean…

What exact words do you use?

Here’s what I say…

“The purpose of today’s meeting is…”

So easy to say, yet it’s easy to skip.  Stating the purpose of a meeting is the #1 way to ensure that you achieve the outcome you want for your meeting.

Want to close more sales?

Want a client project review meeting to go well?

Well, starting with the intention and purpose of the meeting will help you do that.  Here’s why…

1. It shows that you have a plan for this meeting.

If a client or prospect doesn’t feel like you’re driving the process forward to a clear outcome, it’s more than likely that they will try to take control.  Have you ever had a client that seemed pushy or impatient?  (YES, we all have.)  It’s not always because they are just a pain in the “you-know-what.”  Consider that it’s just them trying to take control of your process.

2. It helps the person you are meeting with to give you what you want.

Don’t expect your clients or prospects to be mind readers or experts at your process.  If you need feedback on something, tell them that’s the purpose of the meeting!  OR, in a sales situation, if you need to ask them a bunch of questions about their business – tell them that’s what you plan to do.  It takes out the surprises and helps a client deliver what you want.

When a client or prospect feels that you are in control of the process and they know what is expected of them, that’s a recipe for getting exactly what you want.

So, next time you start a meeting, will you try it?

If you want a copy of my “Sales Meeting Conversation Starters?” DM me on Facebook or Instagram and I’ll send it your way.  Be sure to mention “conversation starter” so I know what resource to send.