I love selling low-priced services.

For as much as I talk about selling high-ticket recurring revenue services, that might come as a big surprise.

But, I see it as my secret weapon.

Here’s why…

Most agencies are just glorified order takers.

They listen to what their prospect wants, whip up a proposal with a price tag as high as they can stomach and wait for the client to hire them.

Then, they get hired (maybe) and deliver the work and wait for the process to repeat itself.

Here’s what I do differently…

When a prospect wants my help, I listen to what they want and then deliver a proposal that gives them a few different options.

It usually has one option that is a low investment, another at a high investment and another one that’s in between.  

Selling the mid and high investment options is great, but I LOVE selling the ‘low’ option (while other agencies might be totally bummed out by the client picking the lowest option)

Most agencies suck at upselling their clients.

I don’t suck.

I know that when a client chooses the lowest option, my process for upselling will kick in and bring up the monthly investment the client is making

Some clients just are not ready for the big engagement with you.

Give them something smaller to buy.

This allows them to build trust with you.

Then, upsell them.  (But make sure you have a process, otherwise, you won’t do it.)

Do you want to see how this works in action? I’ve put together a quick video that shows you the process I use to upsell my clients. DM me on Facebook or Instagram and mention “process”. I’ll share it with you right away!