Don’t You Forget About Me

So many of us get caught up on finding a new client. So many of us are really excited about building new relationships and finding new people and new businesses to work with. But, my question is: What about the ones you already have? What about the clients you're already working with? What about the relationships you've already built? What about the people who are already referring work to your business?

Don’t Sacrifice Your Business

This year, my agency has had a very big focus on growing the relationships we already have. Growing the wallet share we already have with the clients we're working with. Of course, you should engage in activities that are building new business and new lead streams. You should have a great website, and you should be doing your own searching and optimization. You should be running Facebook ads. You should be doing all the things that are building new opportunities for you. But you shouldn't be doing that at the sacrifice of all the hard work you've done to build those relationships and to earn the business of the clients that are already paying you.

If this is the first time you're thinking about it, consider that much of the projects and much of the revenue you could earn in the next year is from people that already know you. You already have the ability to spark that opportunity.

Get in Touch

My challenge to you is, after watching this, think of one person you can call. Think of one person that you can email. Email that person, and call the other person, and simply just say “Hey, I was thinking about you. I'd love to do some more work together this year. Let's get it on the calendar.”

It could be something as simple as a phone call, setting up a lunch, taking somebody out to coffee, or just figuring out how you can brainstorm and work together. The people you know already have the money to give you for these projects. They just need you to reach out. And if reaching out to some of the people you already know isn't part of your strategy for the next 12 months, you need to be thinking about how you can build that in, because its an awesome opportunity. These people are ready to work with you.

One way to gain confidence in approaching any prospective client is knowing that you have processes and proposals in place that keep you organized and help you close deals. Through years of trial and error, we have developed our Digital Agency Momentum Kit which includes the same proposals and training videos we use in our agency. The momentum kit gives you the boost you need to step up, lead, and believe in what you do. 

Mike Schmidt
Founder
AgencyCoach