Mike Schmidt and AJ Rivera, the CMO and CEO of Agency Coach, discussed their evolution from managing a web design and digital marketing company in 2003 to establishing Agency Coach. Their objective is to assist digital marketing agencies in achieving more time and financial freedom, a goal rooted in their personal experiences and the obstacles they overcame during their entrepreneurial journey.
Agency Coach provides a variety of programs and coaching services designed to deliver practical strategies for agency owners. Mike and AJ shared success stories from agency owners who have experienced significant growth and financial success by applying their guidance. These success stories highlight the effectiveness of their coaching and the potential for transformation within the agency space. Their discussion also covered typical challenges faced by agency owners, such as the urge to accept a broad range of projects and the difficulty in securing recurring revenue.
Mike and AJ provided solutions to these problems, emphasizing the importance of selecting projects that support long-term objectives and focusing on high-ticket services that generate recurring revenue.
Key Points from the Episode:
- Mission of Agency Coach
- Distinguishing between freelancer and agency owner
- Common challenges faced by agency owners
- Strategies and principles for agency owners to overcome challenges
- Importance of saying no to projects not aligned with long-term goals
- Nurturing and warming up leads
- Value of review and reputation management in attracting and retaining clients
- Programs and coaching services offered by Agency Coach
- Success stories of agency owners who achieved growth and financial success
- Importance of community and collaboration in agency ownership journey
