This one is for all of the Full House die-hard fans out there… 

Do you remember that episode where DJ, Sephanie, and Kimmy form a band and get the opportunity open for their Uncle Jesse’s band?

Well, 90% of their preparation for the gig was about how they dressed and look and NOT how they sounded.

The episode ends with them crashing and burning in front of a live audience.  They look good, but sound terrible. And, we get to learn valuable lessons about focusing on the right thing. (Cue the sappy music!)

Well, the same thing can happen in our agencies when we focus on things that don’t matter yet.  

For example…

I often see agencies concerned or worried about the objections a potential client MIGHT have, even before they have a lead asking them for help!

This stops them from even finding or talking to a potential client in the first place!

(The worst part is, they don’t realize it’s stopping their progress.  But to them, they actually think they are moving towards their goal.  This is a recipe for burnout.)

Think of it this way…

It’s kind of like worrying about what fork you’re going to use to eat a cake you plan to bake, but you haven’t even purchased the ingredients for the recipe yet!

Stop worrying about the fork, it’s not time to worry about that yet.  Instead, focus on the next important step.

It can be easy to assume the worst and be worried about not being prepared to answer your client’s objections.  But I’ve found, in most cases, the objections you have in your mind are often NOT the objections your clients have.

What’s the next important thing for you to focus on?

This is normal.  What objections that you’re creating are stopping you?

If you’re curious about how you can focus on what’s important in your agency, then I would like to encourage you to apply for a coaching call with our Director of Coaching. We'd love to help you get unstuck and focus on the important things!