If you’ve felt compelled to niche down, you’re not alone.

I always figured that at some point in my agency life I would “grow up” and pick a niche.

That never happened, but I still figured out how to scale to the point where my agency runs without me.

If you’re considering niching down, or are feeling the pressure from others that it’s the right thing to do, don’t.  In this video, I’ll share with you what to do instead.