Tech jargon and how you communicate are probably holding you back…

You might think that your agency’s reputation is built by the number of reviews you have and the stars you have.

You might also think that your reputation is created by the work that you do and the results you get for your clients.

Both of these things are true…

BUT, there’s something else that has a big impact on the reputation of your agency.

And, it’s your ability to speak and communicate with any of your clients and prospects.

Let’s face it. The services an agency provides are pretty straightforward to us, but to clients, it can seem like we’re moving mountains.

As a result, we often don’t pause to think about how we communicate with clients about the services we offer.

This can lead to us using a lot of jargon, acronyms, and big words that might not be understood by our clients.

… SEO

… plugin

… retargeting

… pixel

… 508 Compliance

During the summer of 2020 when everything was shut down, my family decided to buck common convention and hitched up our camper and set out on an epic road trip. It was an amazing trip except our truck broke down THREE times.

Standing next to the mechanic with the truck lifted in the air, he pointed to something he called a “rack and pinion” and tried his best to explain why I needed a new one that cost $1,400.

Without any understanding of what he was talking about and practically NO other option, I forked over the cash. It didn’t feel good.

I didn’t understand anything about cars, and our interaction didn’t leave me with any more knowledge.

Without realizing it, we do the same kinds of things to our clients.

My experience with the mechanic was a huge a-ha for me. The better we are at explaining what we do, the better informed our clients are to make decisions. AND, because most of our competitors are using big words and jargon, taking the time to educate our clients in terms they can understand has a huge impact on our ability to close a deal.

Your agency should be known as the people who educate.

As a good friend of ours says, “When we teach, we win.”

Stop selling, start teaching.

Apply for a call with our director of coaching and education and let us help you close more deals by improving the way you communicate with your clients.