Stop Sending Proposal Grenades
Proposal Grenade (verb) /prəˈpōzəl ɡrəˈnād/ Definition: When an agency emails the price for a project to a prospective client and runs away as fast as possible in the opposite direction. Stop proposal grenading your clients. When I used to do this, it was because I was afraid that the investment for the project would offend […]
Selling Websites Is A Bad Habit
Selling websites is a bad habit. The quickest way to have a “feast or famine” style business is by selling too many websites. Stop selling websites. Think about it… Websites take a lot of time – the design, content, client communication, build, revisions, conversations about hosting… When I started my web design business, I’d end […]
How to Double Your Agency’s Revenue in 4 Simple Moves
I recorded a video training that’s all about how to double your agency’s revenue in 4 simple moves. This works for any size business. It doesn’t matter if you’re raking in millions of dollars, or if you’re barely getting started. Growing your business is easy (that doesn’t mean it’s not a lot of work.) But […]
The Power of Upselling Your Clients
I love selling low-priced services. For as much as I talk about selling high-ticket recurring revenue services, that might come as a big surprise. But, I see it as my secret weapon. Here’s why… Most agencies are just glorified order takers. They listen to what their prospect wants, whip up a proposal with a price […]
How to Help Your Clients Understand Your Services (So they buy more often)
When it comes to helping clients increase customer activity… There are only two ways to do it. (Yes, just two) Let me give you an example… Let’s imagine that a pool builder wanted more customers, the two types of potential customers are: 1. All the people that woke up this morning and decided today was […]
Organic Social Media Hack
There are two ways to invest in your digital agency… One is with your money… The other is with your time. Agency owners that have been around a while usually have more money than time. And that’s why you’ll see businesses like these spend more money on things like paid advertising. However, agency owners that […]
Financial Training for Digital Agencies
While there are tons of similarities between businesses, none are alike. That’s why having an accountant that understands digital agencies can make such a huge difference. Nancy has been our accountant for more than 10 years. She GETS digital agencies. 100%. I recently had her do a private training for a group of agency owners […]
Charge More By Knowing Your value
Do you want to charge more for your services? If so, you need to know this ONE thing about each of the clients you work with. Don’t overlook this. If you do, you’ll be stuck undercharging forever… Here’s what I mean… Have you ever wondered why some agencies can charge more than others? I know […]
Clients buy you (not your stuff)
There are two different ways to sell digital marketing and websites… Which one comes more naturally to you? 1. Do you sell based on why the client needs the service you provide? OR 2. Do you sell based on why the client should hire YOU to provide the service? In my experience, the BEST clients […]
Scale & Profit Love Simplicity
My coach once told me that the definition of a business is a COMMERCIAL PROFITABLE ENTERPRISE THAT RUNS WITHOUT YOU. Anything else is just a J.O.B. that makes you work too much for too little money. You don’t own a business, you own your own job. But, how can your agency run without you when […]
