If you're an agency owner whose #1 desire is to get more clients, then here is a sales tip you need to know if you want to avoid losing sales.

The Point Here Is: when prospects don't buy it is mainly because they don't trust or like you.

What you need to understand about this is your conversational approach should change based on your prospect's personality type.

The most important thing to get with this sales tip is if you learn how to change your conversational approach you will more quickly build trust.

This sales tip is key because if there's more trust you will close more deals for more money.

My suggestion to you now is to pay attention to what a client values more: your level of competency or how personable you are. Then change your initial conversation to be either competency-first (ie. demonstrating your ability to do the work/past experience) or sincerity-first (ie. building rapport, taking interest in them as a person.)

How do you built trust? Do you want to know someone is capable of doing the job (competent) or a good person to be around (sincerity)?

Oh, before I forget, if you want to know more about growing an agency I'm offering a limited number of live coaching calls that holds the answers you need! Click Here to Apply.