Proposal Grenade (verb) /prəˈpōzəl ɡrəˈnād/

Definition: When an agency emails the price for a project to a prospective client and runs away as fast as possible in the opposite direction.

Stop proposal grenading your clients.

When I used to do this, it was because I was afraid that the investment for the project would offend the client OR I was worried that what I was proposing wasn’t right.

When I pushed send on that email, I didn’t want to deal with any scrutiny behind my price or recommendations. I was just hoping that the client would email back and say, “AWESOME! You’re hired!”  

But, in reality, I rarely got an email back without a lot of follow up.

This wasn’t because the client thought my price or solution was wrong, it was because in most cases the client needed more “hand holding” and explanations of what I was suggesting.

Bottom line: they were confused.

And, a confused buyer never buys.

Once I decided to end my practice of proposal grenading my clients, and instead walk them through my recommendations (including the investment), I saw a lot more deals close.

If you find yourself in a position of wanting to toss a proposal grenade at your clients, take a step back and apply for a call with our Director of Coaching. We can help you develop a strategy that leads to successful pitches and happy clients.